Selling your home in Sanremo without underselling.

Listing “high, we’ll negotiate later” is the most common — and most expensive — mistake. A home that starts at the wrong price sits on the market, loses appeal in buyers’ eyes and ends up selling for less than it could have.

Starting too high makes you sell for less

This is mistake number one. An overpriced home gets few viewings, lingers on the market and, week after week, buyers start wondering what’s wrong with it. When the price finally drops, the property is already “old” in the market’s eyes and sells for less than it would have at the start.

The first weeks count double

Attention on a property peaks in the first days, when it’s new to the market. That’s when the most motivated buyers come. Wasting that window with an inflated price means squandering the best chance to sell well.

The market decides, not the wish

A home’s value isn’t the cost of renovations or the neighbour’s figure: it’s what a buyer is willing to pay today, against the alternatives available in Sanremo. So we start from real sales in the area, not the “hoped-for” prices in listings.

The right price attracts more buyers

The right price doesn’t mean underselling: it means drawing more interested people, creating competition and often closing at the full price — sometimes above. It’s the paradox we see at every open house: more serious viewings, more perceived value.

Add value, don’t undersell

Between “starting high” and “underselling” there’s a third way: genuinely adding value to the home. With home staging, a dedicated website for the property and a well-run sale event, perceived value rises and the right price becomes easier to achieve. It’s the heart of our method.

It all starts with the right price

If you’re thinking of selling, the first step is an honest valuation. We tell you clearly what your home is really worth, with no obligation, and build a strategy together to sell it well.