Investing in property on the Riviera dei Fiori.

The Riviera dei Fiori is an interesting market for investors: steady tourist demand, international buyers and prices still below the nearby Côte d’Azur. Here’s how to think like an investor, with method.

Why the Riviera for investment

Three factors: tourism that keeps short-let demand high most of the year; steady foreign demand (northern Italians, French, Germans, Swiss); and prices still accessible versus the French coast. The market is active, with 1,339 sales in Sanremo in 2025.

Short let or long let?

The first strategic choice. Short tourist lets can yield more in the right areas but require management (guests, cleaning, compliance). Long lets give more stability with less effort. Real yield must be calculated on the single property, not on averages.

Which areas yield

For short lets, closeness to the sea and tourist centres matters: Sanremo, Bordighera, seaside villages like Santo Stefano and San Lorenzo. For long lets, well-served residential areas give stable tenants. The prices page helps assess the entry price.

Buying to resell

Another route is value growth: buying a property to improve (often to renovate), upgrading it and reselling. Here the correct purchase price and knowledge of local demand matter — and mind the capital gain if reselling within five years.

Taxation, in brief

Flat tax, regimes, duties: the tax side depends on your situation and changes over time. It is a matter for an accountant — this guide orients you, it does not replace their advice.

How we support you

We help you find the right property for your income goal and, when needed, assess its realistic yield. And if you choose short lets, we can also handle management: Abitare Affitti Brevi manages short-let apartments between Sanremo and Imperia. You buy with us, and if you wish we put it to work for you.